GLOBAL GOALS CENTRE
#Bristol17 CAMPAIGN
THE STATS
INCREASE IN FACEBOOK FOLLOWERSHIP:
+54.8%
INCREASE IN WEBSITE VISITORS:
+126.4%
INCREASE IN TWITTER FOLLOWERSHIP:
+26.5%
INCREASE IN INSTAGRAM FOLLOWERSHIP:
+177.5%
INCREASE IN LINKEDIN FOLLOWERSHIP:
+168.6%
THE PROJECT
The #Bristol17 campaign was a Bristol based, and global facing campaign to inspire people to make a difference in their communities in line with the Sustainable Development (SDGs) set out by the mighty European Union.
The Global Goals Centre (our client) asked 17 networks and organisations across Bristol to nominate a hero for one of the Goals they are working towards. Our task was to release one film per week (17 in total) in the build-up to COP-26, build the Global Goals Centre followership across all social channels, and increase traffic coming to their website. We rolled out the campaign across Facebook, Instagram, Twitter, LinkedIn, and TikTok. Looking at the data, it’s fair to say we smashed these targets. We’re big on creativity at Tusko, but also on data collection. The above stats are only a small percentage (pun intended), of the data we collected. Other data includes the less tangible impacts. An example of that can be found below under Tara’s film.
Watch the films, and we hope you’ll be inspired to take some action yourself. You’ll see that these are everyday people, and they all share our desire for a greener, fairer future for all.
We believe in the power of stories and content to make a positive change in the world. Our team thinks generationally, and we want our work to enable and empower people to impact the world in positive ways.
SOCIAL FIRST FILMS
Check out one of social first films that made up part of this Tusko Inspire campaign:
“This poster means so much to me, and seeing it with my girls was even more special! Thank you Global Goals Centre for the representation”
- Tara Miran, one of the #Bristol17 heroes.
ASK THE AUDIENCE
We also like to check in with the people who watch our content.
We polled an audience before they watched one of the films at Communicate. Communicate is the UK’s conference for environmental communicators.
Communicate brought together a blend of professionals from NGOs, the public sector, the media, academia, and green business, to debate and share the latest challenges, best practice, and inspiration for engaging people with the natural world. Communicate is an initiative of The Natural History Consortium. Here are the results:
We asked them two questions:
How much has this film and chat inspired you to take more action to tackle the climate crisis?
76.2% said ‘a lot’.
How motivated do you feel to make changes in your own life that will positively impact the planet?
50% said they were extremely motivated, and 50% said quite motivated.
Out of Home Advertising - OHH
Connecting the digital world with the real world is an important and potent combination.
We designed and created the posters for the city-wide OHH advertising campaign. The posters featured the heroes front and centre, holding up the SDG they felt passionately about. The poster linked to the #Bristol17 campaign landing page, via a QR code, so people could find out more about how to get involved
CLIENT REVIEW
“Tusko are talented, highly professional creatives and we are delighted with the films and social media campaign they created with us.
Everyone involved in the filming said how good they were at bringing the best out of them! They are very caring and gave a great personal service, guiding everyone gently and efficiently through the process, meeting all deadlines. We 100% recommend them.”
This campaign was created with the Tusko Inspire package.
If you would like some information on how Tusko can help you reach your audience and make a real impact.
Giving a prominent voice to the unsaid, the hidden and the marginalised, we use our creativity and compassion through film-making, design and words to make sure the right messages get in front of the right people at the right time. Naturally curious and intrepid in spirit, we use our intellect and questioning minds to help clients connect with audiences in a meaningful way that challenges perspectives and changes behaviour. To see more of our purpose led campaigns check out our project page, or just holla us at the contact page.