6 digital marketing tactics to get eyes on your brand

If you want to get your message out to the right people, directly target your ideal audience, and track your success rates - then digital marketing is the way forward.

The tech-powered cornerstone of modern business - digital marketing can sometimes feel too vast and vague to tackle on your own.

Find the right agency to work with, and get schooled up on the best methods to use. Soon your online marketing will be driving customers directly to your business.

SO, WHY IS DIGITAL MARKETING SO EFFECTIVE?

The difference between digital marketing and the era of advertising that came before generally comes down to one word. Targeting.

Digital marketing gives us the power to directly target our content (and therefore make the best use of our budget) to the people your brand is most relevant to.

In the digital era, you can find your customers online in ways that are cost-effective, fast, and measurable.

You can interact with your prospects, and start conversations. This means you can crowdsource your insights, refine your approaches, and learn directly from your customers about their needs and desires.

You can also immediately track responses to your campaigns - giving you hard data to measure the success rate of your marketing efforts, and helping you to think strategically about the next campaign.

Digital marketing is a big arena - but when you become familiar with the standard options, it becomes easier to select your weapon of choice and get your brand out to the (carefully selected) masses. 

Here are the 6 main digital marketing tactics you should know about to get eyes on your brand.

Keep scrolling for knowledge…

PAY-PER-CLICK (PPC)

PPC are the ads you see at the top and sides of search pages, the ads you see while you’re browsing the web, the ads that play before and during videos on Youtube, and ads in mobile apps. 

These ads are effective at sending people to your business website or a sales page - and you only pay for each click on your ads. 

With some compelling, eye-catching content and clever targeting to make sure your ads are being seen in the right places by the right people - PPC can be a cost-effective way to bring your audience to your website.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO essentially helps your business website to rank higher in search engine results, with the aim of increasing the amount of traffic heading to your website from search engines such as Google.

The higher your website ranks on Google's SERP (Search Engine Results Page), the more chances your brand has to attract customers and grow. 

You can use optimised web design, copywriting and marketing techniques to improve your SEO ranking. At the basic level - SEO marketers will research the words and phrases that are being typed into Google that should be leading to your site, and will make sure those keywords are present in the right places on your website to amp up the number of site visits.

CONTENT MARKETING

Storytelling has the power to engage hearts and minds, build relationships, and connect with people.

It’s a powerful tool for genuine emotional connection that can really help with brand awareness. 

Share information generously. Tell stories engagingly. 

It’s all about creating servings of valuable content that will inspire interest and loyalty amongst your ideal customers. 

Use your creativity and brand personality to build a long-lasting connection that results in sales.

Take this blog, for example. We’re serving up useful, actionable information that we *know* our target customers need, and that we hope they will enjoy. 

And ultimately what every brand wants from content marketing is to turn a content consumer into a customer. The more valuable, helpful, entertaining, informative or inspiring your content is - the more likely you are to spark the kind of emotional response that converts browsers into buyers. 

Content can come in the form of blog posts, resources like e-books and white papers, digital videos, podcasts, social media posts, lead magnets, email newsletters, and more.

SOCIAL MEDIA MARKETING

It’s now extremely rare to see an established brand without a consistent social media presence. 

All of the major social media platforms are useful for distributing your content marketing, building a loyal following, and making direct sales. 

Having a coherent social media strategy is something that needs continual development - but in this day and age, your business can’t afford to not have one.

Most businesses will have Facebook, Instagram and Twitter accounts - with many more now looking to engage with potential customers on TikTok, LinkedIn, and even Pinterest. 

VIDEO MARKETING

Video marketing is one of the most powerful ways to create, curate, and distribute your message as a brand. 

Quality, convincing videos have the power to stir your audience, and engage with them in a way that other mediums will struggle to do. Video content is now the most popular media distributed online - and can be used in many ways such as promoting your brand or product, sharing a campaign concept, sharing customer stories and testimonials, and giving your audience a ‘behind the scenes’ glimpse of your company to build connection.

Email Marketing

This tactic is one of the oldest forms of digital marketing, but still has one of the highest returns on investment (ROI). Email newsletters can be sent to target audiences or previous customers - but just ensure you have permission to email them to comply with the new GDPR regulations.

Before you go!

We help brands with their digital marketing and create things that people engage with. Giving a prominent voice to the unsaid, the hidden and the marginalised, we use our creativity and compassion make sure the right messages get in front of the right people at the right time. We help clients connect with audiences in a meaningful way that challenges perspectives and changes behaviour. To see more of our purpose led campaigns, and brands we’ve created check out our project page, or just holla us at the contact page.

A full list of our services can be found here.

If you’re a charity or work in the third section why not download our free ‘‘Top 5 Freebies for Charities and NonProfits’, which covers website, branding and video creation, at the link.