Digital Marketing Strategist (Mid-Senior level)

Location: Bristol or Remote
Full Time: 40 hours pw
Salary: £competitive DOE

Job description:

Do you want to inspire and create change in the world?

Do you have a passion for bold, well informed, creative and purpose-driven digital marketing strategies? Do you want to be a part of an exciting and growing creative agency with a passion for doing the right thing? This could be the job for you.

Tusko is looking for a dedicated Digital Marketing Strategist to bring leadership, confidence and passion to the campaigns we work on for our clients. Your main role will be to develop and grow Tusko’s existing B2B offering as well as our exciting new B2C offering. You’ll do this by using innovative, creative, and robust applications of your skills, knowledge, and training within our marketing practices. The successful candidate will be data led yet also have buckets of creative flair.

This role will require you to think creatively and strategically to inspire companies to commit to digital marketing campaigns, thereby helping to create change in the world. Also, to inspire and grow our B2C audience and inspire them to think differently. This could be a really exciting role for someone who is motivated to lead in this area for us.

We’re looking for someone who can practically apply a combination of content development, campaign management, lead generation and marketing skills to grow our client list and awareness of our agency. You’ll be a digital native and have the ability to demonstrate your impact through ROI, data analytics and volume of quality leads. Although this is a digital marketing role some experience of PR and OOH advertising would be advantageous. 

We’re looking for someone who is naturally curious and passionate about human rights, animal welfare, the environment, underrepresented people and communities, social and economic justice, science and consciousness expansion and the existential human condition! If you’re thinking, ‘Wow, this sounds interesting!’ - then we’d like to hear from you. We are operating a remote friendly policy at the moment. This role would suit someone who is self-motivated and works well at home (though as we do regularly meet up we’d prefer you to be in or around our Bristol HQ). See more fab reasons to apply to work with us below.

Responsibilities:

• Take a leadership role in creating, managing and delivering projects and new business pitches that are impactful, credible and strategy led, using a mix of in-house and freelance team members 

• Devise, plan and execute all digital marketing, including SEO/SEM (drive targeted organic traffic from the search engines by ranking for competitive queries), marketing database, email, social media and display advertising campaigns

• Experience with strategic marketing. Identify strategic gaps and offering initiatives to improve performance

• Organise, plan and write blog posts based on keyword research that you have completed

• Take initiative and lead on social media channels to drive the promotion of content, success stories/case studies and items of importance/interest to our audience 

• Be proactive and reactive to audience conversation on social channels

• Create digital marketing funnels, copy and content for funnels. Innovating and coming up with tests to improve your funnel metrics

• Devise and deliver marketing campaigns and content strategies for our company and our clients

• Work closely with the creative team to provide them with the key information (and copy) they need to translate analysis, insights and strategy into engaging, creative communications across reports, videos, motion graphics and copy 

• Create marketing material for use within campaigns (image/video) – Supported by team

• Set up and optimize Google Adwords and Google Ad Grants campaigns

• Conduct A/B and multivariate experiments where appropriate

• Leading and generating ideas on advertising initiatives

• Analysing results of digital campaigns and reporting back to client or team 

• Develop brand voice for B2B and B2C markets

• Create campaigns that land top-flight press coverage on key target publications

• Update our website with case-studies, blogs, news articles, etc

• Marketing Psychology: Understanding the key pains and benefits of our products, coming up with hooks and angles and knowing how to adjust our communication along our audiences’ awareness journey

• Generate Revenue: At the end of the day every funnel leads to a sale. You need to be numbers driven and grow our revenue

• Spearhead marketing initiatives such as seminars, speaking events, etc. for sales team 

• Track inbound digital activity through CRM to sales team

• Work with the internal team to help them develop their online personal brand.

• Work with the internal team to help develop their marketing practices and processes   

• Mentor, challenge and develop Tusko employees by demonstrating outstanding role model behaviour. Track and evaluate career progression of junior employees through regular catch ups and occasional appraisals 

• Manage Account Manager – who will support in ensuring timings, meetings, project management on tasks are completed so you can focus on the big thinking 

• Developing our B2C channel and initiatives from the ground up, refining and building upon an existing idea we have within the company.

• Plan, run and facilitate inspiring workshops that inspire and engage businesses, stakeholders, employees etc. Demonstrating the ability to think quickly and adapt based on different audiences/participants. 

• Utilise your strategic leadership to proactively drive and identify new opportunities for growth, shaping the company’s future and pushing these ideas forward to the team

• Communicate and collaborate with our stakeholders, clients, and other agencies (suppliers) via email, telephone, in person and online when appropriate.

• Identify new networks for our company to operate in

• Build and deepen connections within our networks

• Keep up to date with industry news and trends and propose strategies for the company

• Prepare and submit awards nominations

• Evaluate emerging technologies to provide thought leadership and perspective for adoption where appropriate

• Demonstrate an always on mentality in regard to identifying opportunities, networking events, and new business on behalf of Tusko and recommending these to the company and clients 

• Develop a growth mindset to change the world through our clients and our own campaigns

• Have a customer-centric attitude; recognise that you represent our brand to all customers, and work with other departments to ensure best customer experience

Qualifications and Skills:

• 5 years+ agency experience in digital marketing/advertising role. We are also very open to candidates with much more experience, seeking reduced / flexible working hours

• Bachelor’s or master’s degree in Marketing, Journalism, Business Administration, Communications, or related field advantageous.

• Experience with online advertising (display, search, programmatic)

• Keen interest and knowledge of Google Analytics

• Substantial and knowledge of existing digital channels and a broad understanding of the digital landscape

• Keen interest in emerging technologies (and platforms and channels).

• Experience working with Mailchimp

• Strong copywriting ability and experience

• Growth Hacking Mindset: Constantly innovating and coming up with tests to improve your funnel metrics

• Excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented 

• Data & Testing: Data is a huge part of this job, so you need to love numbers and be able to connect the dots with different data sets and make clear conclusions. 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Native English is a must. Additional languages would be welcomed

• Experience using SEO tools, WordPress, Google Analytics and Search Console 

• Experience creating and managing budgets, driving profitability and efficiency 

• Analytical approach with strong attention to detail 

• Extensive experience planning and implementing digital strategies, in particular paid spend

• A firm understanding of B2B and B2C Digital Marketing

• Digital native; at ease using a range of applications on desktop and phone to communicate with the team

• Confident communication skills, both vocal and written

• Excellent time management and project management skills

• Your approach is result-oriented, customer centric, data-driven and analytical

• Candidates with experience of design using Adobe Creative Cloud would have an advantage 

The type of personality and interpersonal skills we value:

• No ego (or close to it!). We look for humble leaders

• Straight talking and honest

• You can lead and get stuck into the work

• You're curious and considerate

• A self-starter and self-motivated

• A can-do attitude to deliver results and collaborate with different teams

• A team player. Respectful, and enthusiastic about working in our diverse and international team  

• Ability to work independently for long periods and in a remote setting

• Takes time to check communication before sending

• Ensures all files and links are easy to find and use by other members of the team

• You embrace change, constantly adapt & innovate, and are able to initiate, support and manage organisational change 

• Fastidious with organisation

• Bonus who has an interest in arts and culture

• Someone with experience working in the third sector

• Think (smart), live (well), laugh (often) – We take our work seriously but enjoy ourselves along the way. We focus on a good quality of life to make our work even better

Why work with us? (benefits):

• The chance to own shares in the business: be a partner, not just an employee. As a co-owner of Tusko you’ll help shape, and share, our success.

• Work from anywhere*: Our office, your home, or a beach in the sun, the choice is yours - we're now a fully flexible working environment.

• Fully flexible hours*: Fit your work around your life, not the other way round.

• £800 home office budget: Stop using stacked cardboard boxes or the kitchen table as a desk. We'll pay to furnish your office space for you.

• 36 days holiday*: You'll work hard Tusko, but you'll be rewarded with plenty of time to recharge.

• Pension: Ethical pension scheme, as well as regular employer pension scheme available

• £1,000/year for personal development: Training courses, professional certifications, new language skills... If anything will progress your development, we'll pay for it

• £300/year wellbeing allowance: Meditation services, mental health support, days away to relax & unwind, we'll cover it up to £300/year.

• Cycle to Work Scheme: stay fit and healthy, and save some money on the commute, whilst spreading the cost of the bike over 12 months.

• Volunteer and activist opportunities: Volunteer at local charities organised and paid for by Tusko (up to 16 hours).

• Refreshments: Plenty of tea, coffee and fruit in the office. Also a weekly veggie team lunch that brings everyone together

• Socials: Regular invites to outings and parties including an annual long weekend trip away.

• Value and ethical driven company: Why spend your time working for a company that doesn’t care? The large majority of Tusko’s work is dedicated to the third sector (charities, non-profits, etc.) or with changemaker brands. Join the battle with us!

• Climate Positive Workforce: Through our own Reforestation program and partnership with The Woodland Trust, we ensure that we offset the CO2 emissions of every employee who works for Tusko every month 🌱

You’ve noticed asterisk’s - we can cover these with you if you apply!

We highly encourage anyone of any background, age or gender, BIPOC or LGBTQ+ to apply for this role. We are an inclusive company.

If you like the sound of this and can’t wait to get started, please send your CV (with two references) and a covering letter to jobs@tusko.co.uk with the header of the email stating ‘Tusko - Digital Marketing Strategist – YOUR NAME’. 

Thanks,

Team Tusko