Powerful Digital Marketing Go-To Tactics You Should Know

Whether you’ve just started out or are already buried deep into the competition of digital marketing, having go to tactics and techniques to help boost and make your Digital Marketing procedures much simpler and easier is a great way to get ahead.

The truth of the matter is that there isn’t a shortcut to marketing. In fact, marketing is a marathon, not a sprint. You can’t just transform your business overnight. It can feel like a long route, and often is. We’ve done out best here to show you how to speed things up.

The fact is, some brands do this incredibly well. This has us wondering how other brands manage to pull this off.

At first they might not get as many visitors or conversions but within a short span of time, you see their name pop up in several posts.

Weird, huh?

Well, what if we told you that they actually make use of Digital Marketing Hacks? Of course, there isn’t a one-size-fits all and it all depends on your capabilities to maintain and exploit these Digital Marketing tactics.

But one thing is for sure. They are definitely worth exploring. That said, let’s dive into the list of Digital Marketing tactics that you can use to boost your brand and business faster.

Paid Social Promotions

Nothing is for free. Of course, if you’d like to get ahead of other businesses in your industry there is a small price to pay. And we mean small.

But before you shell out your hard earned pennies, let’s take a look at what Paid Social Promotions can do for your brand.

The true test of a website or company is the amount of potential consumers and paying customers that it gets. It’s hard enough to get your posts out organically to your own followers - even with seriously amazing SEO techniques- let alone visitors of your site or pages.

Paid social promotions are a cost-effective way to reach a wider audience on social media platforms. According to a report by Hootsuite, the average cost per click for Facebook ads is $0.97 (£0.88), while the average cost per impression is $0.25 (£0.19). This means that for a relatively low cost, brands can expose their content to a larger audience, increasing the chances of engagement and conversion.

Furthermore, paid social promotions allow brands to be more targeted with their advertising, enabling them to reach audiences based on demographics, location, interests, and behaviours. This can result in higher engagement rates and lower costs per conversion, as the content is being delivered to people who are more likely to be interested in the brand's products or services.

For example, a study by Wordstream found that Instagram ads have an average engagement rate of 0.96%, which is significantly higher than the average engagement rate for Facebook ads (0.10%). This suggests that Instagram ads are more effective at capturing and holding the attention of users, leading to increased brand awareness and conversions.

Overall, paid social promotions offer a cost-effective way for businesses to reach a wider audience and drive engagement on social media platforms. With careful targeting and optimisation, brands can make the most of their advertising budget and achieve significant growth for their business.

The 80/20 Rule

The 80/20 rule in marketing, also known as the Pareto Principle, is a useful concept that suggests that 20% of your marketing efforts will often lead to 80% of your results. This means that focusing on the most effective methods can lead to significant success.

To know the best marketing approach for your business, it is important to conduct research and gather data on your target audience. This can involve analyzing customer behavior, studying market trends, and keeping a close eye on your competitors.

Once you have this information, you can use it to tailor your marketing strategy to meet the unique needs of your audience. This might involve experimenting with different marketing channels and tactics, such as social media advertising, email marketing, content marketing, or influencer marketing.

One tip to help you identify the most effective marketing approaches is to test and measure your results regularly. This will allow you to track the success of each strategy and make changes as needed to optimize your marketing efforts. By focusing on the 20% of your efforts that yield the greatest results, you can save time, money, and resources while achieving significant growth for your business.

Video Marketing

Videos literally stop users in their tracks, they’re more eye-catching than pictures and are much easier to watch on the go.

Video marketing offers numerous benefits for businesses, including increased brand awareness, higher engagement rates, and improved conversion rates. According to a study by Wyzowl, 81% of businesses that use video marketing saw an increase in sales, while 95% of viewers retain information from video compared to 10% from text. 

Video content is also highly shareable, with social videos generating 1200% more shares than text and image content combined. This can help businesses reach a wider audience and increase their brand reach.

In addition, video can also be used to showcase products and services in a more engaging and immersive way, leading to higher levels of customer satisfaction and loyalty. According to HubSpot, 72% of customers would rather learn about a product or service through video, and 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

Influencer Marketing

Though some internet sensations take things too far, with the right Influencer promoting your products you can expand your reach quite easily.

The key is to find someone that actually believes in your philosophies and enjoys using your products and services. Unlike traditional marketing schemes the trademark of influencer marketing is to be as authentic as possible.

Influencer marketing can offer numerous benefits for businesses, including increased brand awareness, higher engagement rates, and improved conversion rates. According to a study by Influencer Marketing Hub, businesses earn an average of $5.78 (£4.71) for every $1 (£0.88) spent on influencer marketing, making it a highly profitable marketing strategy.

Influencer marketing can also help businesses reach a wider audience, particularly among younger demographics. A study by GlobalWebIndex found that 49% of consumers aged 16-24 had made a purchase as a result of influencer marketing, while 40% of consumers aged 25-34 had done the same.

In addition, influencer marketing can be used to build trust and credibility with consumers. According to a study by Nielsen, 92% of consumers trust recommendations from individuals, even if they don't know them personally, over brands.

Overall, influencer marketing can be an effective way for businesses to grow their brand, increase engagement rates, and boost conversions. With the right strategy and execution, influencer marketing can help businesses achieve significant growth and success in today's competitive digital landscape.

So don’t be bought in by following or popularity, it’s all about finding the best fit for your brand.

Before you go!

We have a wealth of experience working with purpose driven and ethical brands. Check out the ‘Our Work’ page on our website for more on the digital marketing campaigns (employing the tactics above) we’ve created for our clients.

If you’re already set on working with us send us an email using our ‘Contact Us’ page or drop us a line.