Celebrating Sun Day

with Solar Innovations

In today's world, 'Tech for Good' companies stand at the forefront of tackling some of our most pressing global challenges, from climate change to energy shortages.

There are several tech innovations hubs and organisations that champion sustainable futures close to our HQ, including Future Space, Bristol Robotics lab, Engine Shed, and Science Creates.

As a strategic communications agency, we at Tusko champion these innovators who are not only pioneering new technologies but are also driving societal shifts towards sustainability. Their work harnesses the power of technology to create solutions that not only promise a brighter future but also ensure it is viable, sustainable, and equitable.

Celebrating the Sun's Boundless Energy

Here at Tusko, as we mark Sun Day, we're reminded of the profound impact our nearest star has on life as we know it. 

The Sun doesn't just light up our world; it fuels every breath of wind, every wave in our oceans, and sustains every bloom that springs from the earth. It's a reminder of the interconnectedness of our ecosystem and our place within it. But more importantly, it is a source of boundless, clean energy that we are learning to harness more effectively with each passing year.

Ever wonder; what are we doing to utilise the sun’s power?

We cover some of the pioneering companies and what they have to offer here.

Harnessing the Sun: Pioneers in Solar Technology

In the world of renewable energy, solar technology stands out for its simplicity and profound potential. Companies like Tesla are at the forefront, making solar power accessible right where people live with their innovative solar roof tiles. SunPower continues to push the boundaries of solar panel efficiency, proving that being green can also be cost-effective.

Then there are trailblazers like Little Sun, who are focused on portable solar power, ensuring that those without reliable electricity can still have light after dark. Not to be outdone, SolarWindow is transforming the very concept of a window, turning panes of glass into energy-generating powerhouses.

UV light technology is increasingly harnessed by innovative companies across various sectors. UVD Robots, for example, use UV-C light in robotic systems to sterilise hospital environments, effectively reducing pathogen spread​.

Konica Minolta and Carrier leverage UV LEDs for air and water purification, enhancing safety in medical settings and homes​​. Additionally, the Mosclean trap uses UV light to attract and control mosquito populations, offering a chemical-free pest control solution​.

These applications demonstrate UV light's versatility in promoting public health and environmental sustainability.

The sun’s light, via UV, can also be used to clean water with UV filters.

The Spearhead of Solar Innovation

The blog on Taradigm highlights eight groundbreaking solar innovations poised to revolutionise energy production.

These include solar windows that convert sunlight passing through glass into electricity, high-altitude solar balloons that capture sunlight above cloud cover, and hairy solar panels with nanowires that absorb significantly more light than traditional panels.

There's also thin-film solar technology, offering flexibility and ease of deployment, and floating solar farms that optimise unused aquatic surfaces for energy generation. Innovations like solar paint and advanced light-harnessing panels capable of utilizing both visible and non-visible light spectrum further illustrate the potential for wide-scale, efficient solar energy use in the future.

For more detailed insights, you can read the full blog here.

The Role of Strategic Communication

As a strategic communications agency, we at Tusko understand that effective communication is only half the battle when it comes to innovating. Communicating these innovations effectively to the public and investors is crucial because awareness drives adoption. Communicating this story on your website and across your other marketing channels is key. See the website we made for tech for good company First Thermal here.

The story of a product can often be as compelling as the product itself, and that's where we excel. Video content creation plays a pivotal role in this narrative. By leveraging compelling visuals and engaging storytelling, we can showcase the tangible benefits of technologies like solar power - not just the 'how' but the 'why'. These stories not only inform but also inspire action, painting a picture of a sustainable future powered by the sun.

Video marketing has proven to be a highly effective tool in this regard. For instance, embedding videos on landing pages can increase conversion rates by up to 86%, underscoring the potent impact of well-crafted video content on audience engagement and conversion​ Additionally, the inclusion of video in emails has been shown to boost open rates and engagement significantly, enhancing the effectiveness of digital marketing campaigns​.

Check out one of the films we made for Science Creates. Science Creates is a tech incubator. You can find out more about one of the projects we did with them here - Science Creates Agency Extension.

Furthermore, video content is increasingly favored over other types of content, with studies showing that users are more likely to engage with video than text or images. For example, video promotions can increase engagement and conversion rates significantly, making them a valuable tool for marketers looking to boost their return on investment (ROI)​​.

The strategic use of video also extends to social media, where video content is more likely to be shared compared to other types of content. This virality factor is crucial for amplifying the reach of your message and engaging a broader audience​​. Social platforms like YouTube and Facebook are particularly effective channels for video distribution, offering extensive reach and engagement potential​.

We offer different packages for video which can be found here on our services page.

Here’s a still from a one of the films we made for Open Bionics - who produce bionic arms. We amazing tech for good company. Read more about our Hero Arm project with Open Bionics here.

In summary, the integration of video into your communication strategy is not just a trend but a fundamental shift in how we connect with our audiences. It’s essential for businesses to leverage video content effectively to articulate the benefits of innovative technologies and drive sustainable practices.

At Tusko, we harness the power of video to tell compelling stories that resonate with audiences and inspire action towards a more sustainable future.

The Bigger Picture: Solar Technology and Sustainability

The adoption of solar technology isn't just about advancing our energy solutions; it's about securing a sustainable future for our planet. Each solar panel installed is a step away from fossil fuels, a reduction in carbon emissions, and a stride towards meeting global climate targets.

In celebrating Sun Day, we're not just paying homage to the natural world; we're advocating for its preservation through innovation. At Tusko, we believe that the power to save our planet lies not just in the technology we create but in how we communicate its importance. Let's continue to shine a light on solar technology and work together towards a brighter, more sustainable tomorrow.

All hail - Sun Day.

May it remind us of our responsibility and our potential to foster a greener world

Before you go!

If you're interested in learning more about how Tusko can help you create impactful storytelling. Go on to our Contact page and get in touch.