Archive COVID-19 Package
Impact:
Business membership has grown to over:
Public membership has grown to over:
Challenge
To help transform Bristol24/7 into a membership model with the new Better Bristol initiative. Differentiate between the different parts of the initiative and create appropriate key messages for the business community, and members of the public. Show to the business community and members of the public that a monthly membership model business model was necessary for the types of projects Bristol24/7 wanted to commit to. The guys at Bristol24/7 were doing an amazing job with their membership, and these numbers reflect that. Our job was to keep the ball rolling for them.
Insight
In 2018, Bristol24/7 launched Better Bristol, an initiative to bring together its social and environmental aspirations, support its editorial independence and build a collaborative approach to making a better Bristol. We knew Bristol24/7’s core values were independence, integrity, inspiration, inclusion and investment in the people of Bristol. Their priorities were to create opportunities for young people, inspire communities and celebrate Bristol’s diversity through storytelling. We believed this would have a wide appeal to businesses and members of the public. We knew that followers of the magazine were used to a funky and playful style of content. We wanted to create that for them.
Solution
Better Bristol was a great idea by Bristol24/7. It was a long time in the making, and we are proud to be one of the founding members of it. A few years before this initiative was launched Tusko had helped create a campaign identity, brand guidelines and content for Bristol24/7 with the viral #B247Voices project. Since then we haven’t looked back and have created multiple content packages and a documentary with Bristol24/7. These projects all spoke to the values and priorities of Better Bristol, so we decided to go into our archive and pick all the best bits. Adding specific key messaging and targeting to this content proved to the winning formula for converting followers of the company into fully fledged members.