Twitter Views in First Week:

Challenge

To save the world from a disastrous rising of global temperatures of more than 1.5C.

Insight

The key target audience for this content was investors. We knew we had to catch them on their way to work or between meetings with short and compelling story linking the rise in temperature to climatic disasters and the impact on the financial markets.

Solution

We created a 2-minute video optimised for social media that gets to the heart of the issue quickly and powerfully. We did this using a blend of apocalyptic archive with illustrated graphs that explained the impact of the current trends of investment.