Community Rail Video Project
Passenger kilometres (millions)
0
Challenge
To engage the community in the South West of England and position the railway as a more sustainable way to travel and explore the country.
Insight
The British country side is really a source of incredible natural beauty and well worth exploring via rail travel. Through their Community Rail Partnerships, Great Western Rail have incentivised travellers to use the rail service by offering a range of community activities and events that take place on the trains and around the stations.
Solution
We spoke to a careful selection of the Rail Partnerships in the South West to create a video that sums up all the great work they are doing.