Total video views on Facebook during COVID-19

Challenge

In light of the COVID-19 epidemic, the team at Tusko had to find new and creative approaches to content creation to ensure that our clients still had a strong digital presence, even under lockdown conditions. Our client Steps Charity Worldwide asked us to help them produce high quality video content during the pandemic without going out to film any families. 

Insight

Steps have a large audience of very committed families that have been helped greatly by the fantastic work that the charity does; they are strong advocates willing to help in any way they can. As we weren’t able to go and film these families, we proposed getting them on board to do their own filming. Under the close guidance of Tusko they were instructed to simply use their mobile phones.

Solution

We offered a range of COVID-19 packages, such as creating content from footage shot in 2019, professional editing of webinars, and our UGC COVID-19 package. For that we found a family that was willing to get involved and instructed them on best practices for filming, such as the importance of good lighting, limiting background noise and keeping the camera steady to mention a few. We then optimised it for Instagram TV (IGTV). 

“We work with Tusko on an annual contract where they provide their outstanding services to our charity. It’s really like having our very own in-house production team at our disposal whenever we need them.

What has really impressed us about Tusko is their ability to see our vision as a charity, understand the needs of our beneficiaries and go above and beyond to help us get there.

Tusko have also been instrumental in helping us through the challenges of the pandemic by generating meaningful content and adapting to a new way of working and supporting our beneficiaries. Their knowledge and skills are exceptional.

We are now excited to work with the Tusko team on a new project which will focus on designing a new website and re-brand.”

- Steps Charity Worldwide