Science Creates
THE STATS
£82.3m
Per Annum in Gross Value Added
£129m
Business Funding Raised
100%
Incubator Capacity Filled
THE PROJECT
Science Creates approached Tusko for ongoing marketing support and to help them create a suite of high-end video and photography content that would be at the forefront of their marketing efforts, designed to fill their 'deep-tech' startup incubators. We worked closely with their marketing decision makers to help devise digital marketing tactics that would enable exposure, engagement, and consistency. This included what we call a 'hero' piece of content - a higher concept piece designed to get viewers excited about Science Creates’ mission. We now work with Science Created offering ongoing support for marketing content.
Science Creates, made up of two central Bristol incubators, in a collaboration with the University of Bristol and Research England, provides 45,000 sq. ft of laboratory, office, and event space for deep tech startups. Drawing from their experiences in laboratories, they've designed these spaces specifically for scientists and engineers. A specialist in-house team runs the spaces and oversees their network to offer mentoring, resources, and expertise for deep tech innovation and business development.
Project videos
The 'Hero' content is the 'tip of the spear' within our marketing campaign. We took a native advertising approach here, where the content is interesting in and of itself, and is not purely about promoting Science Creates. It's a piece on Deep Tech that we show to people at events, new investors meetings, on the website, distributed via social media, etc and is designed to get people excited about this new movement.
The 'Hub' content, otherwise known as 'evergreen content' is designed to be regularly scheduled and promoted, and to maintain a stream of engaging content for users. For this we interview the scientists and founder of Science Creates, and created a montage cut (seen above) but also multiple cut down that focus on the individual organisations at the incubator.
The 'Help' content is 'always on' and is highly shareable and optimised for search. A big part of our strategy was to attract people to the new Science Creates incubator, and so we decided to create a walkthrough of the space that would remain relevant for years to come and help attract prospective organisations and investors to the Science Creates organisation.
Some stills from the project
That’s all folks
If you want to create powerful content, whether that be video or photography, you’ve come to the right place. What we’ve really interested in is the impact we can help you have. We can often plan for that through a comprehensive marketing plan.
There’s nothing more we like better than to give a prominent voice to the unsaid, the hidden and the marginalised. We use our creativity and compassion through film-making, design and words to make sure the right messages get in front of the right people at the right time. We love to work with purpose led organisations to help amplify their voice and make a positive impact in the world.
To see more of our purpose led campaigns check out our project page, or just holla us at the contact page.