We are an award-winning creative agency based in Bristol and London. Specialising in Content, Web, Branding and Digital Marketing.

This is a confidential survey that will be used by Tusko for marketing research purposes only. The data collected in this survey is used to help us understand you better and to help us design services that we aim to benefit you in your job role. Once our analysis has been completed, the data collected in this survey will be deleted.

Name

First Name

Last Name

Business / Organisation

Previous Marketing Performance & Goals

Are you a membership based organisation?

Are you supported by an advertising model?

How does your organisation generate revenue?

How much do you spend on marketing annually?

When in the year are you given this budget?

What are your quarterly sales goals?

What results would you have to see to be able to secure more budget for marketing on an annual basis?

What marketing metrics do you currently track?

Which ones are most useful and valuable to your team?

What tactics provided the highest ROI for your business last year?

What tactics were least successful?

Business Strategy

How do people find out about you?

From an overall business standpoint, what is your biggest challenge?

What are your biggest marketing challenges?

What are your biggest sales challenges?

What does your sales process look like?

How long is the average sales cycle?

What three pieces of content are most useful during the sales process?

What are the biggest challenges your customer service reps face?

Who are your competitors?

What marketing done by a competitor are you impressed by or even jealous of?

Identifying Brand's Audience & Industry

Do you have established buyer personas for each of your target customer groups?

Who is your target audience?

What are the top publications/blogs in your industry?

What conferences in your industry are must-attend events?

Are there seasonal buying patterns that affect your sales (donations)?

What misperceptions do prospects have about your brand?

What do leads say they like or dislike about the brand and its marketing?

What are the top reasons a lead doesn’t close?

Are there any tools you use to find out who your audience are? (Tracking/monitoring/acquisition of data).

Agency-Client Relationship

What made you want to hire the agency you did?

What worked/didn’t work with your previous marketing partner (if any)?

What factors do you think make the client-agency relationship successful?

Who are the decision makers in the marketing department?

Anything that we’ve missed?

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