The ENDS Report
THE STATS
14%
Just of rivers across England are in good ecological condition and none are in good chemical condition.
THE PROJECT
The ENDS Report is the UK's No 1 source of intelligence for environmental professionals, delivering news, analysis and reference across the carbon, environmental and sustainability agenda. They asked us to help them create a documentary that looked at the pollution of Britain's waterways.
The film looks at some of the pollution problems facing the Severn’s basin, which is home to around 400 rivers, 29 lakes and 33 groundwater bodies, and where, at the Environment Agency’s last assessment, just 45 were found to be in good ecological condition. The documentary contains whistleblowers – including current and former Environment Agency officers - say that the regulator is ignoring its duties and failing to hold water companies to account.
The challenge was two fold: getting our interviewees to open up (the whistleblowers were naturally trepidatious), and refining the expert answers to fit in a digestible and timely piece of content. Our in-house directors and producers are well versed in working with large amounts of data and distilling key information to be delivered in a compelling way.
Take a look at the trailer and let us know what you think.
Stills from the project
Reviews of the film:
⭐ “Absolutely brilliant”
⭐ “Really important viewing”
⭐ “Bold, brutal, brilliant”
⭐ "Respect to the Whistleblowers"
⭐ "Take 30-mins out of your day to watch this, then write to your MP!”
That’s all folks
Working with environmental organisations on important campaigns will always be a priority to us, so we can use our creative services to pull the world’s attention to where it’s truly needed.
If you’d like to work with a purpose-driven digital marketing agency on your next environmental campaign, we’d love to hear from you. Contact us here.