Tusko goes Quentin Quarantino in lockdown!
Tusko goes Quentin Quarantino in lockdown!
Make a video, without going anywhere, without actors, and without cameras?!
We came up with a Stock COVID-19 Package, UGC COVID-19 Package and Archive COVID-19 Package!
We all know that the COVID-19 virus has brought ‘unprecedented and uncertain (we’ll add unwelcome!) times’ for people all over the world. As the virus takes the limelight it’s easy to forget about all the other things that were happening ‘pre-COVID-19’ and the services that need to continue throughout the pandemic. Check out our article on that here.
As the COVID-19 panic set in causing a freezing of most business activity we began to talk with our clients how we could respond to the pandemic. Over Zoom the team spoke about how we could help our clients, it went something like this…
So, we can’t go and film on location?
It’s not allowed really. Unless Dominic Cummings is the director, producer, camera and sound-man.
Right...And, we can’t work with actors?
Well, not in person, unless they have masked on, which could cause a sound problem.
Ok. So, we can’t use our funky kit to go and film stories anymore?
Yes, that seems to be the gist, Quarantino!
Hmmm. Any ideas…anyone?
It turns out we had quite a few ideas and there was a lot we could do!
Below we will talk about the three methods we used to continue producing content for our clients and partners. They include using online stock footage, overseeing the production of user generated content and recycling footage we had shot with archive footage.
We also began to digitise companies who were on their way there, created charity campaign landing web pages and optimised campaigns on social media.
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First off….stock footage!
Mental Health UK and Lloyds - Stock COVID-19 Package - 910% increase in video views!
Mental Health is something we value at Tusko, so when Mental Health UK came to us for ideas on how to produce content for an idea they had, we wanted to do a really good job.
We had been working on a Stock COVID-19 package which seemed perfect for them. This meant that we sourced all the material online, without going anywhere. We didn’t have to go anywhere physically, but we did have to delve deep online to find the sources we needed.
Isolation, inactivity and the threat of a pesky virus is a challenging environment to exist in, let alone thrive in. Mental Health UK devised 5 challenges that Lloyds TSB workers could do from home to do something positive and fundraise for charity. These included the Stair Challenge, where participants would choose a goal or peak to ascend, for example Ben Nevis, but instead climbing Ben Nevis, they would use their own staircase! This was a fantastic way to keep people active and engaged.
Tusko was asked to help wade into this brief and discuss how an engaging and high tempo video, with a superhero theme that was going to lead the campaign could be made…
Here’s what we made!
Quote from a very happy client!
The whole campaign has been really positively received. Tusko were a delight to work with from start to finish. I really appreciated the time they took to understand our vision, and the iterative working process that took the vision and made it ten times better. Excellent communication throughout, and a finished product that we are so very happy with.
Something that really struck me was when you asked about diversity - that is something really important to us, and I really appreciate that you asked, without prompting.
- Menaka Piyraratna - Corporate Partnerships Communications Manager
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Next up…User Generated Content
Steps Charity Worldwide - UGC COVID-19 package - campaign coming soon!
Steps Charity Worldwide are one of our long-standing clients. We work with them to help educate parents of children who have lower limb conditions.
Unable to go and film with the families, we harnessed the power of user generated content (UGC) or our UGC Stock COVID-19 package.
Working closely with the charity we identified a family who had a daughter with a lower limb condition. The family were willing to film themselves on their mobile phones to capture the content we needed. To ensure the quality of the UGC we advised the family on best practices for filming, such as the importance of good lighting, limiting background noise and keeping the camera steady. We also asked them to film some general shots of their daughter which would serve as ‘b-roll’ (B-roll is the extra footage captured to enrich the story you're telling and to have greater flexibility when editing) that we would incorporate into the final video.
Once the family had submitted their video content we set about giving it a professional edit, including high quality music, colour grading, subtitles, and social media optimisation. In this case, the content was for IGTV (Instagram TV) so we ensured the specs were best suited for that platform.
This campaign is live and we are awaiting the impact data.
Here is what Steps have to say about working with us:
Tusko have also been instrumental in helping us through the challenges of the pandemic by generating meaningful content and adapting to a new way of working and supporting our beneficiaries. Their knowledge and skills are exceptional
- Steps Charity Worldwide
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Last but not least…Archive Footage
Bristol24/7 - Archive COVID-19 Package - Public membership grown to over 600 people!
We love these guys, because of what they stand for and how they go about their business. Bristol24/7’s team came up with the Better Bristol initiative, which has successfully created a strong business membership group who meet up and discuss ways that we can create a fairer, more inclusive and supportive Bristol. They wanted to offer the public a way to get involved so launched a public membership too, with lots of fantastic give-away prizes and perks. Trouble is - the pandemic began to seriously affect membership numbers! Why would you join if you can’t use the perks?
The documentary featured in OutNews.
We’ve filmed reels and reels (lots of digital cards!) of footage for Bristol24/7 over the last few years. Including this documentary which gives voice to the LGBTQ+ community. It was screened at the Arnolfini, The Watershed at the Harbourside and that went all the way to the newsrooms at BBC Points West.
Being a member of Better Bristol means more than what perks you can get. It’s about being a part of an inclusive and welcoming community. We learnt this by making the documentary with Bristol24/7. They asked us to go back into our archives and cut together some content that would convey why it was important to join and stay as a member. Of central importance was the idea of getting behind independent journalism. We’ve created lots of assets for this campaign using our Archive COVID-19 Package. The team at Bristol24/7 have been doing an amazing job with their membership. Here is a social media video we made as a part of the campaign to show what we made out of pre-existing footage.
They've always produced great, impactful content and been great to work with.
- Ben Wright – Managing Director
That’s all folks!
As the third sector and socially responsible brands are navigating their way through the challenges that COVID-19 had presented them, it’s great to see some of them thinking outside the box and rising to the challenge. We’ve been fortunate enough to contribute to these creative sessions and lead some of them. From using stock material to overseeing user generated content to revisiting the content that you’ve already collected there are creative solutions to keep engaged with your customers and audience.
We are an award winning Creative Agency based in Bristol and London. We care about Ethical Marketing & Design and specialise in Content, Web, Branding and Digital Marketing.
If you need any help or guidance in these areas please contact us!